Ahead of and during the 2026 Winter Olympics in Milan-Cortina, figure skater Alysa Liu has partnered with several brands and attracted attention from others:
Nike: Partnered with the brand for the 2026 Olympics.
Samsung Galaxy: Partnered with the brand for the 2026 Olympics.
Gillette Venus: Appeared in a commercial for the brand.
Rare Beauty (Selena Gomez): Following a viral moment where she applied lip oil before receiving her gold medal, Liu has been associated with Rare Beauty's Soft Pinch Tinted Lip Oil (specifically the shade "Delight").
Other Brands: During her 2026 comeback, brands such as Walmart, Starbucks, Bath & Body Works, and Lucky Charms were noted to have interacted with her social media, according to reports.